Workbooks for Kevin's Website Courses
These optional workbooks are available for purchase during class. A student discount is provided during day of class only.
Website Design EssentialsBook 1. Website Design Essentials
Solves the mysteries and provides the essentials of website creation for beginners or even experienced online sellers. Covers domain names, web-hosting, website planning, strategic layout and the dos and don'ts of website design techniques. Includes step-by-step instructions how to put it all together, and create a basic website in 60 minutes with easy-to-use tools! Detailed outline below.
© 2011, 134 pages, 3-Ring Binder, $50
Advanced Website StrategiesBook 2. Advanced Website Strategies
Provides simple solutions to the most difficult problems for new website owners including what to sell, and then how to: find reputable suppliers, ship properly, optimize your site to get noticed by the top search engines (SEO), get traffic fast with PPC campaigns, plus get paid by Google to place ads on your site. Also learn the secrets for how to convert visitors to buyers by writing winning ads and sales letters that sell! Detailed outline below.
© 2011, 130 pages, 3-Ring Binder, $50
Book 1: WEBSITE DESIGN ESSENTIALS
1. Why Do You Want a Website?
Which Type of Website?
Your Website’s Reason and Purpose
Your Roadmap for Website Success
2. Website Planning Basics
Domain Names
Purchasing Your Domain
Choosing a Domain Name
Avoiding Domain Name Scams
Additional Website Considerations
Financial Considerations
Searching For the Right Web Host
3. Planning Your Site
Choosing a Good Domain Name
Use Structure to Attract Visitors
Different Website Types
Website Design Tips
4. Determine Your Website’s Content
Know Your Customer
What do You want Your Visitor to do?
Font Size and Style
Use of Colors
Use of Text
Use of Graphics
Use of Texture
5. Select the Right Web Hosting Service
Know Who the Host Is
Four Basic Types of Websites
Determine Your Site’s Primary Requirements
Layout Your Website on Paper
Interview Questions for Potential Web Hosts
6. Build a Website in 60 Minutes!
Four Options of Website Construction
Step-by-Step Web Design using Web Host Templates
Shopping Carts
Your Merchant Account
PayPal
Payment and Shipping
7 & 8. Additional Website Design Tips
Putting it all Together
The #1 Secret for a Successful Website!
Book 2: ADVANCED WEBSITE STRATEGIES
9. Determine What to Sell
How to Generate Product Ideas
Think Niche Market
Sell Information & Services
Your Own Invention
Find the Next Hot Product Trends
10. Product Analysis Methodology
Instant Market Research Tool
Phase 1. Record Your Product Ideas
Phase 2. Perform Market Analysis
Phase 3. The Product Profitability Worksheet
11. Working With Suppliers
The Distribution Supply Chain
Wholesalers, Distributors & Light Bulk Wholesalers
Importers, Liquidators
Drop Shippers
Avoiding Middlemen Scams
Finding Reputable Suppliers
Ordering Your Products
Get a Business License, Cheap!
12. Shipping Your Products
Corrugated Boxes & Bubble Envelopes
Choosing the Best Shipping Carrier
Shipping Globally
Determine Your Shipping Rates
Print Postage Shipping Labels Online
Request USPS Carrier Pickup
Handling Shipping Problems
13. Search Engine Optimization (SEO)
Organic SEO, using Keywords
SEO Dos and Don’ts
Get Backlinks from Reputable Sites
SEO Using Social Media
14. Get Traffic Fast with Paid Advertising
Pay-Per-Clicks & Google AdWords
Create an Owner Absentee Website
Create an Affiliate Website!
15. Write Page Copy that SELLS!
Winning Sales Letter Secrets
Writing Long Sales Letters
Writing Short Sales Letters
Test Your Sales Letter
Print